Lease a domain vs. buying one
You want your product to live at stack.gg. There are two ways to get that read — and they differ dramatically in price.
The comparison
| Buy stack.gg | Lease sta.ck.gg | |
|---|---|---|
| Price | four figures or more upfront | from €190/year |
| Availability | rarely for sale at all | 70+ words, right now |
| Capital | locked in a domain asset | none — cancel before renewal |
| Time to live | weeks of brokering & escrow | minutes, self-service delegation |
| Control | full ownership | full NS delegation — web, TLS, email, subdomains |
When buying is right
Honest answer first: if the exact .com or .gg is for sale, the price is within budget, and the name is the company itself — buy it. Ownership is ownership, and for a funded brand a six-figure domain can be rational.
When leasing wins
For everyone else the math is brutal. Most one-word .gg domains never reach the market — the owner simply isn't selling. The ones that do trade at prices that lock real capital into a non-productive asset, after weeks of brokers and escrow. A leased word-hack gives you the identical read — sta.ck.gg reads "stack.gg" — for a predictable yearly fee, live within minutes, with the option to walk away before any renewal.
The lease contract adds what a subdomain alone wouldn't have: exclusivity (each word is leased exactly once, never re-offered while your lease runs), a continuity clause (renewals guaranteed for your full term, obligations survive a sale of the base domain), and full technical control via NS delegation.
See what's still available — 70+ *ck words, from €190/year, each leased exactly once.
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More guides: domain leasing explained · alternatives to buying a one-word .gg · how to get a short .gg domain · what does .gg mean?